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The Secrets to a Great Domain Name
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The Secrets to a Great Domain Name
In today's global marketplace, your company's domain name will
become your de facto business name. Regardless of your industry, country
of operation or type of business, your customers will expect that you
have domain name so that they can find your business on-line.
Whether
you're starting a small corner restaurant or a multinational operation,
it's essential that you take care in selecting the right domain
identity for your business.
Here are 5 key secrets that will help you create the perfect domain for your start-up:
Secret 1. "Must-Have" Dot Com.
In business today the.com domain extension means business. Not only
will your customers expect you to have a domain name, they will expect
the domain extension to be .com. While there are some
good country code domain extensions, like.ca for Canada,.au for
Australia and.in for India, the.com extension has become the clear
choice for business.
Consider registering other extension in
addition to your.com extension. If you don't own the.com, you'll be
sending a lot of your customers to the company with the.com extension.
In addition, Google generally places companies with.com extensions well
above most other extensions in their search result listings.
Secret 2. Domain Name = Company Name. Consumers have come to expect that a company's domain name is the same as their company name with ".com" added.
Here's
a quick quiz... what are the domain addresses for these companies:
Facebook, Disney, Hershey, Ford, CNN? The answers: Facebook.com,
Disney.com, Hershey.com, Ford.com and CNN.com. Each of these domain name
match their company name. These companies don't add any additional
words to their domain name, neither should you.
Secret 3. Look to Be Evocative.
You'll want your domain to create some excitement. A great name should
have energy and vibrancy. The last thing you want is a name that's
boring.
A dull domain name gets lost in the noise of the
marketplace and is easily forgotten. Consider names that evoke a
positive association with your business objectives, some fun or whimsy
or evoke interest in your business.
Secret 4. Be Sure Your Domain Name is Easy to Communicate.
One of the secrets to a winning domain is clear communication. You've
got a great domain identity when it's easy to pronounce and easy to
write. So write the name down and say the name out loud.
Avoid
names with multiple pronunciations and spellings. A successful domain
choice will usually have fewer than 12 characters. The longer the name
the greater the chance that you'll confuse prospective customers.
Secret 5. Use All Alphabetic Characters.
While there are non-English options (called non-ASCII characters)
available in domain name protocol the best domain names are in English.
So you'll want to pick a domain that uses all English letters.
While
the rules permit to use hyphens and numbers in domain identity - you'll
want to stay away from them. The use of a hyphen is generally used when
the non-hyphen name is not available. (Example: Using Safe-Way.com,
when Safeway.com is taken.) Many consumers will forget to include the
hyphen, so you've just sent your customers to another website. Consider
using a number only in the rarest of circumstances - only when it can be
clearly integrated into your company name.
By following these
five simple secrets, you can create a name that differentiates your
business from your competitors and help position your firm for success.
John William Geranios, Ph.D. is the CEO of Brandings, a global company naming firm that has pre-developed thousands of available company names
- each screened, tested and available immediately. Brandings provides
clients with complete brand packages that include a premium company
name,.com domain and logo design. Dr. Geranios received his BA from the
University of California, Berkeley, his MBA from Georgetown University
and his Ph.D. from the University of Southern California. To find a
great name for your new business, visit www.Brandings.com.
Article Source:
http://EzineArticles.com/?expert=John_William_Geranios,_Ph.D.
Article Source: http://EzineArticles.com/6497647
become your de facto business name. Regardless of your industry, country
of operation or type of business, your customers will expect that you
have domain name so that they can find your business on-line.
Whether
you're starting a small corner restaurant or a multinational operation,
it's essential that you take care in selecting the right domain
identity for your business.
Here are 5 key secrets that will help you create the perfect domain for your start-up:
Secret 1. "Must-Have" Dot Com.
In business today the.com domain extension means business. Not only
will your customers expect you to have a domain name, they will expect
the domain extension to be .com. While there are some
good country code domain extensions, like.ca for Canada,.au for
Australia and.in for India, the.com extension has become the clear
choice for business.
Consider registering other extension in
addition to your.com extension. If you don't own the.com, you'll be
sending a lot of your customers to the company with the.com extension.
In addition, Google generally places companies with.com extensions well
above most other extensions in their search result listings.
Secret 2. Domain Name = Company Name. Consumers have come to expect that a company's domain name is the same as their company name with ".com" added.
Here's
a quick quiz... what are the domain addresses for these companies:
Facebook, Disney, Hershey, Ford, CNN? The answers: Facebook.com,
Disney.com, Hershey.com, Ford.com and CNN.com. Each of these domain name
match their company name. These companies don't add any additional
words to their domain name, neither should you.
Secret 3. Look to Be Evocative.
You'll want your domain to create some excitement. A great name should
have energy and vibrancy. The last thing you want is a name that's
boring.
A dull domain name gets lost in the noise of the
marketplace and is easily forgotten. Consider names that evoke a
positive association with your business objectives, some fun or whimsy
or evoke interest in your business.
Secret 4. Be Sure Your Domain Name is Easy to Communicate.
One of the secrets to a winning domain is clear communication. You've
got a great domain identity when it's easy to pronounce and easy to
write. So write the name down and say the name out loud.
Avoid
names with multiple pronunciations and spellings. A successful domain
choice will usually have fewer than 12 characters. The longer the name
the greater the chance that you'll confuse prospective customers.
Secret 5. Use All Alphabetic Characters.
While there are non-English options (called non-ASCII characters)
available in domain name protocol the best domain names are in English.
So you'll want to pick a domain that uses all English letters.
While
the rules permit to use hyphens and numbers in domain identity - you'll
want to stay away from them. The use of a hyphen is generally used when
the non-hyphen name is not available. (Example: Using Safe-Way.com,
when Safeway.com is taken.) Many consumers will forget to include the
hyphen, so you've just sent your customers to another website. Consider
using a number only in the rarest of circumstances - only when it can be
clearly integrated into your company name.
By following these
five simple secrets, you can create a name that differentiates your
business from your competitors and help position your firm for success.
John William Geranios, Ph.D. is the CEO of Brandings, a global company naming firm that has pre-developed thousands of available company names
- each screened, tested and available immediately. Brandings provides
clients with complete brand packages that include a premium company
name,.com domain and logo design. Dr. Geranios received his BA from the
University of California, Berkeley, his MBA from Georgetown University
and his Ph.D. from the University of Southern California. To find a
great name for your new business, visit www.Brandings.com.
Article Source:
http://EzineArticles.com/?expert=John_William_Geranios,_Ph.D.
Article Source: http://EzineArticles.com/6497647
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