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How to boost your business with outsourcing
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How to boost your business with outsourcing
Regardless of whether you run a traditional ‘bricks-and-mortar’ business
or an online enterprise, there are always ways to do the things you do
more efficiently. One of the terms you may have come across in
connection with improving efficiency is ‘leverage’. In the same way as a
mechanical lever enables a heavy object to be manipulated by a
comparatively small force, business leverage is all about finding easier
ways to accomplish the many and varied tasks that comprise your
business. In fact, every business
that has employees is using leverage: using their employees’ time
and skills to allow the executive team to concentrate on overall
strategy.With the opening up of
the global labour market, largely due to technological development,
outsourcing has become one of the most popular (and controversial)
ways in which businesses, small and large, have leveraged the time
and skills of outside agencies to increase their productivity.
Start by out-tasking
If
you are a fairly inexperienced internet marketer, it is unwise to go
straight in at the deep end by outsourcing an entire business function
to another company. Instead, think about a relatively minor task that
you could do yourself but would be willing to hand over. For example,
you may have an article to write for your blog or a small ad to design.
Giving this work to another company or individual is called out-tasking,
and there is minimal risk involved (providing you don’t pay
extortionate rates).
By occasional out-tasking, you will build
experience of how to recognise and work with quality professionals. At
the same time you will get used to relinquishing absolute control over
your project, something you will almost inevitably have to do if you
want to enjoy success.
When – and what – should you outsource?
There
are no definitive answers to this question. As your business grows, you
will probably want to explore new avenues for growth; as one marketer
succinctly put it, you will want to spend more time working on your
business than in it.
At this point you will probably want to
outsource those tasks that aren’t actively making you money (analytics,
customer service, data input, etc.) along with those that you don’t
enjoy.
Ultimately, as your business starts to acquire a more
complex infrastructure, you might find yourself needing to outsource
work to organizations employing highly-trained professionals.
Where to find outsourcing candidates
Potential
hires can be found on various well-known forums, directories and
job-seeker portals, some of which allow previous clients to rate them or
to leave testimonials. Of course, you shouldn’t take any of this
information on face value. Long-term outsourcing requires a high level
of trust, so you should research potential partners carefully,
performing background checks, contacting previous clients, conducting
interviews and asking for samples. If you choose wisely, your business
will grow as your working relationship develops and your partners learn
more about your business as a whole.
Other precautions to take
When
you do form a working relationship with another company, you have to be
careful about what information you are sharing with them and how it is
being protected. If you are intending to share any customer details you
should check the Data Protection Act carefully to ascertain what is
legally permissible.
If possible, you should only give your working
partners access to confidential information if they need it to perform
their work. To protect your ideas from being exploited you may want to
draft a non-disclosure agreement (NDA).
Finally, be careful how
much detail you reveal when posting your project online. Certain
internet marketers have admitted to scouring the biggest outsourcing
directories for new ideas they can use to further their businesses.
or an online enterprise, there are always ways to do the things you do
more efficiently. One of the terms you may have come across in
connection with improving efficiency is ‘leverage’. In the same way as a
mechanical lever enables a heavy object to be manipulated by a
comparatively small force, business leverage is all about finding easier
ways to accomplish the many and varied tasks that comprise your
business. In fact, every business
that has employees is using leverage: using their employees’ time
and skills to allow the executive team to concentrate on overall
strategy.With the opening up of
the global labour market, largely due to technological development,
outsourcing has become one of the most popular (and controversial)
ways in which businesses, small and large, have leveraged the time
and skills of outside agencies to increase their productivity.
Start by out-tasking
If
you are a fairly inexperienced internet marketer, it is unwise to go
straight in at the deep end by outsourcing an entire business function
to another company. Instead, think about a relatively minor task that
you could do yourself but would be willing to hand over. For example,
you may have an article to write for your blog or a small ad to design.
Giving this work to another company or individual is called out-tasking,
and there is minimal risk involved (providing you don’t pay
extortionate rates).
By occasional out-tasking, you will build
experience of how to recognise and work with quality professionals. At
the same time you will get used to relinquishing absolute control over
your project, something you will almost inevitably have to do if you
want to enjoy success.
When – and what – should you outsource?
There
are no definitive answers to this question. As your business grows, you
will probably want to explore new avenues for growth; as one marketer
succinctly put it, you will want to spend more time working on your
business than in it.
At this point you will probably want to
outsource those tasks that aren’t actively making you money (analytics,
customer service, data input, etc.) along with those that you don’t
enjoy.
Ultimately, as your business starts to acquire a more
complex infrastructure, you might find yourself needing to outsource
work to organizations employing highly-trained professionals.
Where to find outsourcing candidates
Potential
hires can be found on various well-known forums, directories and
job-seeker portals, some of which allow previous clients to rate them or
to leave testimonials. Of course, you shouldn’t take any of this
information on face value. Long-term outsourcing requires a high level
of trust, so you should research potential partners carefully,
performing background checks, contacting previous clients, conducting
interviews and asking for samples. If you choose wisely, your business
will grow as your working relationship develops and your partners learn
more about your business as a whole.
Other precautions to take
When
you do form a working relationship with another company, you have to be
careful about what information you are sharing with them and how it is
being protected. If you are intending to share any customer details you
should check the Data Protection Act carefully to ascertain what is
legally permissible.
If possible, you should only give your working
partners access to confidential information if they need it to perform
their work. To protect your ideas from being exploited you may want to
draft a non-disclosure agreement (NDA).
Finally, be careful how
much detail you reveal when posting your project online. Certain
internet marketers have admitted to scouring the biggest outsourcing
directories for new ideas they can use to further their businesses.
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